Showing posts with label referrals. Show all posts
Showing posts with label referrals. Show all posts
Netwink

We have all hear the saying, all is fair in love and war, and while this may be true, all if not fair in business networking.


As an organizer for several networking groups I have seen a number of violations that people do. Sometimes on purpose, most times the violation is unintentional. I always find it amazing that the on purpose violations believe that others don't know about the violation. Reality is most are aware when they witness someone overstepping courtesy.
90% of the people out networking are honest people with integrity and humility. Many times when someone violates networking etiquette it is usually due to them just simply not being aware of the unwritten "rules".


If you attend networking meetings then there are just a few things to be aware of.


Most networking meeting have a set time to accomplish an agenda. Business introductions are where people will violate business etiquette.


Business introductions are usually a timed event during a meeting. This is where you want to be prepared to help the audience to get to know you. This is for your elevator speech and time adherence is important. You demonstrate that others are important by not abusing your allotted time.


Another propriety for network meetings is to pay attention to who is a member and the type of business they have to make sure if you invite someone to the meeting you are not violating membership exclusivity.


Most network meeting have a time set aside for "Thank you" and "annoucements", and you should not being doing another commercial. This time is set aside to help others in a business network group to shine, it is not a time to buff up your business. Acknowledging the services and offerings of other people is what will bring people into a networking group.


Finally, attending a meeting one time and expecting to make sales is wishful thinking. This is a huge mistake and is obviously coming from someone who is used to being paid for their time. If the person continues to do business with this mentality it will not be long before they are back to a job where they will be paid for their time. (Which is what they may have wanted)


These are just a few of the networking etiquette "rules" that are common when building a business through network meetings.


There are many more but the above seem to be violated more often than most.
Netwink
This post is another of many that is designed to help the new business networker to understand the dynamics and marketing strategy of a one-on-one.

Attending Business Network groups is a great first step to developing an never ending list of names for building any kind of business. Whether your business resides in a brick and mortar building, a network marketing business, direct sales, or a mlm, business network groups will allow you to develop your business in a way you never thought possible.

Of coarse there are still other means in addition to business network groups such as the new social networking movement that has taken the internet by storm but that subject will be reserved for another post. For simplicity this post is not going to engage social network. Look for future posts that will bring business networking groups and social media all together.

When you attend a business network group meeting, a term you will hear frequently used is one-on-one. A one-on-one is when two business owners from different businesses agree to sit down and share information about each other and begin to develop a relationship.

If you were to inquire around to different people and ask, "what is a one-one-one?", you will likely get many different definitions but there will be a consistent theme to each answer which is, "two business owners sit down and share information about each other".

When I started in networking, I found this answer to be so vague that I really did not have an answer and with my personality it just did not work. Because I could not find an answer there were many times that I would sit down to a one-on-one and ask the person sitting across from me, "what do you expect the results of this one-on-one to be". The great thing with this question is it laid the groundwork of our meeting up front and each of us had a chance to voice our expectation.

Over time I have come up with what I think is a good definition. I do encourage my readers to please provide your opinion since this topic does seem to be very individualized.

When I have a one-on-one with a person there are a few things that I keep in mind.

#1) I want to get to know this person and determine if I feel they are a person if integrity and character. This is a primary concern when having a one-on-one. If you feel the person you are facing is not a person of integrity then I suggest that you just have a nice conversation and then go your separate ways.
If a mutal feeling of trust appears to be plausible then your goal is to develop the relationship to a point where you would feel comfortable referring your mother to the person you are having your one-on-one with.

#2) The conversation must consist of each party sharing their product or service. It is absolutely vital that they understand your business and that you understand their business. In fact, it is my opinion that if an individual does not share their business then they are either, a) treating their business as a hobby or b) they do not feel you are of value to their business development. And just to be fair that are alot of people out there that do not have self worth to share their business, which is another way of saying they do not believe enough in their business that it will work for them. If this sharing of business does not occur then each party should agree to have another informal one-on-one in order to provide quality referrals.

#3) You want to know the approximate 250 people they know that you do not know. If you have conducted yourself properly through #1 and #2 then #3 has greater chances of occuring. Getting referrals is your goal. We have all heard about the guy that noticed the number of people that attended weddings and funerals and the number is around 200 to 250 people. Most of those people consist of family and close friends when attending weddings and funerals. Creating the relationship of trust and providing the necessary information for the other person to be able to convey your business is important since this creates your sales ambassadors.

The three points above are your focus during a one-on-one. Our next "How to" post will cover how to maximize this strategy and create business growth.